English | دری

From small and steady to big plans: Afghan businesswoman enjoys modest success

in Afghan Business

From small and steady to big plans: Afghan businesswoman enjoys modest success

Nazifa HofianiUSAID-IDEA-NEW: Nazifa Hofiani’s fruit and vegetable processing business has gone from small but steady sales to big expansion plans, thanks to a timely investment in management, planning and marketing skills.

When Ms. Hofiani started the Women’s Vocational Training and Agriculture Service Organization in the eastern Afghan province of Parwan in 2006, its fruit juices, pickled vegetables, spices, jams and chutneys enjoyed modest success. But she always thought it could do better and in mid-2013, jumped at the chance to work with USAID’s Incentives Driving Economic Alternatives for the North, East and West (IDEA-NEW) program.

IDEA-NEW helps Afghan agribusiness improve market access and processing capacity and Ms. Hofiani’s team learnt about finance and accounting, developing a business plan, food safety and marketing.

The training enabled the company to break into new markets in Kapisa, Kabul and Panjshir provinces. By year-end, revenue had risen more than 30% and staff numbers nearly doubled. Ms. Hofiani plans to expand to supermarkets in Mazar-e-Sharif, Jalalabad and Herat.

It is a measure of the company’s success that it is now able to pay for the printing of its product labels, for the first time ever.



Related Articles

School Opening Ceremony in Belambai Village Draws Large Turnout

PANJWAI DISTRICT, Afghanistan – More than 50 local villagers and district elders attended a school opening ceremony in Belambai village,

Sports equipment for 18 schools in Kabul & Mazar-e Sharif

The Afghan-German Cooperation has funded sports equipment to eight girls’ school in Kabul and another ten schools in Mazar-e-Sharif. About

Afghan handicraft makers to receive training from foreign experts

On the basis of an agreement signed between Export Promotion Directorate (EPD) and Harkat–Afghanistan’s Investment Climate Facility, Afghan handicraft makers

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment

Your e-mail address will not be published.
Required fields are marked*

Time limit is exhausted. Please reload the CAPTCHA.