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Kabul to host first-ever National Social Media Summit

in Afghan Business

Kabul to host first-ever National Social Media Summit

afghanistan social mediaApplications for Paiwand, Afghanistan’s First National Social Media Summit, opened on August 11. The event will be held in Kabul from Sept 22-23, and will bring together over 200 speakers and participants from all 34 provinces.

Paiwand will consist of networking and community building between Afghanistan’s most active social media users, speeches from prominent social media experts from inside and outside of Afghanistan, as well as skills-building workshops.

Paiwand will feature simultaneous translation in Dari, Pashto, and English, with live broadcast in Afghanistan on Radio Nawa and Radio Killid, Saba TV, and online via Livestream.

“Social media has proven its power in educating people and in empowering youth movements. Social media has changed to be the most rapid information provider at the moment. The summit helps to highlight the importance of social media in all levels of Afghans’ lives,” Says Parwiz Kawa, the Director of 8AM, the most widely read daily newspaper in Afghanistan and a supporter of the summit through the Independent Media Consortium, of which it is a member. This is how social media have changed the online casino world where you can play casino games through android casino apps on the go.

The focus of Paiwand’s marketing and outreach efforts are on social media, especially Facebook. Interested individuals throughout Afghanistan will be required to fill out and submit an online application form to attend the summit in Kabul. The team behind the summit discussed using traditional media to advertise the application, but in keeping with the theme of social media, most of the marketing activities will be conducted online. This is a novel approach to advertising in Afghanistan, where billboards and radio/TV ads are still the norm.

Eileen Guo, the Summit Director, explains this decision: “This event will be unlike anything that Afghanistan has ever seen, and we want our marketing efforts to reflect that.”

Paiwand applications will be open until August 25th. Apply in English here, and in Dari here.



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