English | دری

Apple Unveils New iPhone 5

in International Business

Apple Unveils New iPhone 5

In the event dubbed as the “largest consumer electronics launch in history”, Apple has unveiled a new iPhone that is bigger, faster, thinner and 4G capable.

Apple launched its newest smartphone in San Francisco on Wednesday, the iPhone 5, showing off a new-look mobile phone with a bigger, 4 inch screen but a slimmer, aluminium backed body, high speed internet connectivity, a new camera lens with panoramic mode, and a faster processor promising twice the speed.

Apple marketing chief Phil Schiller revealed the iPhone 5 following months of speculation, announcing a phone “unlike anything anyone has made before”.

“It’s the thinnest phone we have ever made and it is the lightest as well.”

 The performance of the latest iPhone will be crucial to Apple’s fortunes.

According to the firm’s most recent earnings report, 52% of $120bn total net sales were from the iPhone and related services and accessories. Ninety eight million handsets were sold in the nine month period to July.

This has helped push Apple’s share price to new heights, with the firm valued at $637.85 bn at the end of last week based on its share price.

However there is intense competition, with Samsung now leading the smartphone market with a 32.6 percent share followed by Apple with 17 percent, according to market research firm IDC, and the rivalry could intensify in the coming months.

 “Samsung has been very efficient pushing and promoting their devices offering the biggest commissions to sales people,” Said Francisco Jeronimo, research manager at IDC.

“The momentum they are gaining with consumers is very high and people see it as a very innovative brand – and customers are clearly looking for innovation rather than just refinements. Samsung will also be likely to make further gains by making price cuts before Christmas.”

Apple shares ended the day up 1.4 percent at $669.79.

Tags assigned to this article:
appleiPhone 5samsung vs. apple

Related Articles

India Cement Firms Fined for Cartelization

India’s Competition Commission has imposed a collective fine of about USD 1.1 billion on 11 cement companies for price fixing.

Facebook boosts number of shares on offer by 25%

Facebook says it will sell 25% more shares than first planned in its flotation in response to strong demand. The

Manmohan Singh defends his recent economic plans

India’s Prime Minister Manmohan Singh defends the unpopular economic reforms he has to undertake for reviving investor confidence. The reforms

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment

Your e-mail address will not be published.
Required fields are marked*

Time limit is exhausted. Please reload the CAPTCHA.