Afghan handicraft makers to receive training from foreign experts

On the basis of an agreement signed between Export Promotion Directorate (EPD) and Harkat–Afghanistan’s Investment Climate Facility, Afghan handicraft makers will be trained by experts from Europe and the U.S.

This comes as Afghanistan’s handicraft business has repeatedly failed in the international market mainly for its lack of standardization, quality control and proper marketing strategies.

The handicraft makers will receive training in strategy, quality improvement and standardization to enable them compete with other countries’ products and at the same preserve the cultural integrity of Afghan products.

 “There will be discussions in the workshop regarding what designs are appealing to buyers in the European and American markets,” Tolo News quotes Najla Habeebyar, Director of EPD.

The project was initiated by Harakat and is being implemented by the EPD.

Harakat is an independent, non-profit, Afghan-managed organization that aims to improve Afghanistan’s business environment.