English | دری

Germany's Audi buys Italian motorcycle firm Ducati

in International Business

Germany's Audi buys Italian motorcycle firm Ducati

Volkswagen’s Audi arm has bought Italian motorcycle firm Ducati for an undisclosed sum.

The 20-member supervisory board of Europe’s largest carmaker agreed to add a 12th brand to its portfolio.

The purchase will be completed when approval from the necessary regulators is received.

Ducati has won 13 rider’s Superbike World Championships since 1988, and the deal means Audi’s rivalry with BMW will now include superbikes.

However, one expert has questioned the wisdom of the purchase.

“I can’t think of a concrete reason for Audi to warrant a business case for buying Ducati,” said Stefan Bratzel, director of the Center of Automotive, at the University of Applied Sciences in Bergisch-Gladbach.

“Ducati does not enhance Audi’s business model in any way, it is just a trophy in the wall cabinet.”

Ducati makes about 40,000 bikes a year across its range of cruiser, supermoto, adventure, naked, and superbikes.


Tags assigned to this article:
AudiDucati

Related Articles

Iran’s rial plummeted to an all-time low against the US dollar

The devaluation of the Iranian currency, rial, hits its lowest against the dollar, registering a 21% drop in a span

India raises gold import tax

In a bit to tackle its trade deficit, Indian government has raised import tax on gold from 4% to 6%.

Bank of England Going Easy on its Quantitative Easing Scheme

Bank of England has decided to hold off from taking any further Quantitative Easing (QE) measures and has kept interest

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment

Your e-mail address will not be published.
Required fields are marked*

Time limit is exhausted. Please reload the CAPTCHA.