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Microsoft unveils its own-brand family of tablets

in International Business

Microsoft unveils its own-brand family of tablets

Microsoft is all set to challenge Apple’s bestselling iPad with its upcoming touchscreen computers powered by Windows 8 system.

The device can run standard applications such as its own Office and Photoshop and contains a choice of an Intel or ARM-based processor.

The company may face competition with other manufacturers planning to release tablets designed for Windows 8.

The devices have 10.6 inch (26.9cm) displays, built-in kickstands and are housed in magnesium cases – which the company described as the first of their kind.

The ARM-based tablets are 9.3mm (0.4 inches) thick – slightly less than the iPad – and run the Windows RT version of the new system.

The ARM-based version will be available with either 32GB (gigabytes) or 64GB of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.

It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.

“Microsoft can offer a competitive price for these specifications as it doesn’t need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy,” said Carolina Milanesi, research vice president at the technology consultants Gartner.

The device comes with a stylus, which the company has dubbed “digital ink”. When the stylus is held close to the screen of the tablet it ignores touch-input from the users’ hands and “samples” the ink at 600dpi (dots per inch).


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